Genre Fiction vs. Literary Fiction: What's the Deal?

Why can't genre fiction and literary fiction just get along? Why does it have to be a debate or a battle? 

I found this great YouTube video that really gets to the heart of the issue. Diane Callahan is an online writing coach (yes, they exist). 

Our next unit will focus on literary fiction. It will be good for you to know the main differences between genre fiction and literary fiction. This sixteen-minute video does a great job of describing the debate.